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Let us understand about Facebook Feed Ad Template

In Facebook, feed ads appear directly in users’ news feeds, grabbing their attention as they scroll through their updates. These ads have a high engagement rate because they’re right where people look.

The Facebook feed ad works on desktop and mobile devices. Both image and video works.

Specifications

File type: JPG or PNG for images; MP4, MOV, or GIF for videos

Resolution: At least 1080 pixels x 1080 pixels; no maximum resolution

Aspect ratio: Facebook recommends 1.91:1 or 1:1; ratios up to 4:5 is supported.

Video length: 1 second to 241 minutes

Video file size: 4 GB

Text: 125 characters

Headline: 40 characters

Link description: 30 characters; descriptions will appear on the mobile feed only if Facebook decides it’s likely to resonate with the viewer

Tips for Facebook feed ads:

Facebook doesn’t have a maximum image resolution for feed ads, so use the highest resolution image you have that meets the 1080 pixel by 1080-pixel ratio requirement.

This will guarantee the highest-quality creative to help you stand out and engage your Facebook audience

Keep it simple. While you have more room to flex your creativity with Facebook advertising, you don’t want to make your image or video too visually overwhelming for users. Stick to one focal point and short, easy-to-understand ad copy.

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