Digital marketing – part II

In our previous blog, we discussed about how Digital marketing is becoming mainstream in India. It is stated that until 2010, many businesses had not taken digital marketing seriously. Business houses were not ready to change and as they were content with traditional marketing practices.

However market forces have time and again proved that as compared to digital marketing, traditional marketing is losing its ground. In fact, if your business does not have an online presence, customers are bound to seek services from your competitors.

As more and more companies are waking up to the fact that digital marketing is the order of the day, they know that it is not an optional strategy in marketing anymore. Therefore this shift in marketing practice is giving rise to a huge opportunity in digital marketing jobs. In 2016, one of the leading newspapers of India had reported that Digital Marketing will create close to 1.5 Lakh jobs.

Let us look at the list of various digital marketing positions available for those seeking a career in this domain:
➔ Digital Marketing Manager
➔ Content Marketing Manager
➔ Content Writers
➔ Inbound Marketing Manager
➔ Social Media Marketing Experts/Specialists
➔ Search Engine Marketers
➔ SEO Executives
➔ Conversion Rate Optimizer
➔ Copy Writers

If you have taken up marketing as your career and want to upscale yourself by also doing a course in digital marketing then the following Q and A makes your work easier and gives you a better understanding:
Is Direct Marketing a Good Career Choice?
Direct marketing is a good and rewarding career choice for marketers who are –
Creative
Like to solving problems
Have a good flair in writing
Help people find workable solutions
Analytical and objective thinkers
Enjoy conducting digital research
Have a social personality
Thrive in a fast-paced work environment
Enjoy challenges

When we know that we have made a career choice in digital marketing, let us also see what the future holds for Digital Marketing as a career?
There is no doubt that the economy in the digital sector is expanding at a fast pace than in the traditional economy. This expansion and phenomenal growth and change only means that there is going to be an increase and demand for experienced, knowledgeable digital marketing professionals who can outstrip the current supply. In this domain the demand is going to exceed the supply which means that there is a certain measure of job security. People have accepted the fact that digital presence is a prime way of conducting business and roping in clients and customers so we all know that there is no going back to the old days and old ways of doing business. This is definitely a digital revolution and technology will continue to improve, advance, and evolve in the near future.

There will be a high demand for qualified and experienced digital marketing professionals as more businesses clamor to stay relevant and competitive in the digital marketplace. Digital marketing is a good career choice for anyone who wants to work on the cutting edge of this technical revolution.