EMERGING TRENDS IN 2024
Top content format across all age groups
- Short form social 54%
- Long form social 43%
- Live streams 34%
- Membership/Community 22%
- Podcast 30%
- Newsletter 11%
- 1:1 Mentorship/Coaching 9%
What informs the decision to purchase from the creator?
- Creators’ expertise 33%
- Genuine desire to support the creator 39%
- Creators’ personality or brand 34%
- The price point 45%
- Creators’ reputation 27%
- Testimonials from previous buyers 19%
- Word of mouth 17%
- How big creator’s audience is 7%
How fans discover creators
- Through a friend
- Through another creator
- Search for specific content
- Through social media
- Through a sponsored ad
- At an event
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Hi! I am Pramod
Digital Automation Coach
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Co-founder of The Coach Circle Community
Trained 300+ People | Conducted 100+ Workshops | Experience 20+ Years | 100+ Reviews
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